Privacy Policy

A large sand pit with trees in the background and blue skys.

Data Collection and Usage

Our website uses WordPress and Google Analytics 4 (GA4) to collect and analyze non-personally identifiable information about our visitors. This includes:

Browser type and version
Operating system
Referring website
Pages visited on our site
Time and date of visits
Screen resolution
Language preferences
City

We collect this data to:

Understand how visitors use our website
Improve our website’s performance and user experience
Analyze traffic patterns and trends

Third-Party Access

GA4 data is primarily accessed by Google under strict data protection policies and is not shared with unrelated third parties.

We do not grant third-party access to your analytics data without your consent, and we only integrate with trusted partners following rigorous security and privacy standards.

Data Storage and Security

Google Analytics 4 (GA4) collects and stores analytics data to provide insights on website usage. GA4 automatically anonymizes IP addresses by default, ensuring no full IP address is logged or stored. Data regarding user interactions, such as visit timestamps, language preferences, and referral sources, are collected in compliance with privacy regulations such as GDPR. Google retains analytics data for a limited period, typically up to 14 months, after which the data is automatically deleted to protect user privacy. Google employs robust security measures to protect collected data, including encryption, access controls, and strict data access policies to prevent unauthorized access, disclosure, or modification. Data is stored in secure Google data centers with continuous monitoring to ensure data integrity and confidentiality.

User Rights

You have the right to:

Request access to the statistical data we hold about your visits
Request deletion of this data
Opt-out of being tracked by our analytics

To exercise these rights, please contact us using the information provided in our contact section.

Cookies and Tracking Technologies

What are cookies?

How do we use cookies?

Types of cookies we use

Manage cookie preferences

You can modify your cookie settings anytime by clicking the 'Consent Preferences' button above.

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our data practices or legal requirements. We encourage you to review this policy periodically.

geos-mgsmaps@wmich.edu

(269) 387-8633